If we talk about the new-age digital era, social commerce is among the top topics of that conversation. The world online has grown immensely to provide us with just about everything and the social media boom has changed the way of living for us all.
It has become an integral part of our lives, and the social media giants like Facebook, Instagram, TikTok, and Snapchat have moved forward to provide us with more than just the ‘social.’
This blog will discuss how social media and e-commerce have combined and created a new age of Social Commerce.
Social Media And Its Contribution To E-Commerce Businesses
Social media is the ruling factor for most businesses, whether online or offline. Leading social media platforms like Instagram and TikTok are dominated by young adults who take a significant interest in shopping online.
Brands are now realizing this shift in interest and are actively working towards maintaining their social media presence.
The rise of e-commerce has changed the way people shop. Customers are mindful of what they are purchasing and do their research well about the brand and the products that interest them.
Brands are using social media in the following ways to their benefit:
1. Brands, especially e-commerce businesses, maintain compelling social media feeds and curate interactive content to increase engagement rates and grow a good audience. Having a wide audience is not only beneficial for good numbers on social media but also is a great technique to widen your customer base.
2. E-commerce stores are also utilizing unique in-built features of social media platforms; for example, brands are using Snapchat and creating branded filters, and Instagram’s feature of creating collaborative posts allows brands to take their promotions and influencer collaboration to a whole new level.
3. Brands are hosting campaigns on social media and announcing interactive giveaway contests to boost brand awareness. This works as a great technique for cross-promotion and helps improve both social media and website traffic for brands.
Where Does Social Commerce Stand In Today’s Market?
Now that we have discussed the crazy benefits of being active on social media for brands, you must agree with us that social commerce is the next big thing for brands.
Imagine engaging in a brand’s campaign on social media or coming across a sponsored ad for a product of your interest while scrolling social media and being able to shop it then and there itself, without having to leave the social media platform.
Sounds convenient, right? With social commerce, your brand can achieve this.
It is making it possible for customers to shop online without any hassle. Earlier, brands had to take the harder way to grasp customers’ attention and take them from their social media to website. But now, social commerce is making the shopping process accessible for customers and the selling process easier for brands.
Here Is A Curated List Of Advantages Of Social Commerce For Brands:
Social commerce is a great technique to gather UGC. When customers make a purchase via social media, they also like to talk about it on social media by leaving reviews, comments, and content. Because that’s what social media is for! Trust us when we say this, there is nothing better for your brand than people talking about it on social media. And especially if it is an e-commerce brand.
Social commerce platforms are surprisingly easy to follow. Many platforms like Facebook and Instagram allow users to set up social shops and enable brands to sell with ease. Other than these social media platforms, there are advanced e-commerce tools like Taggshop.
It lets you set up a shoppable feed on your e-commerce store or website by allowing you to sync your brand’s social media account and create a shoppable social feed.
Social commerce removes any barriers from the shopping process. An easy and hassle-free shopping experience is the best way to retain customers and increase conversion rates.
With social commerce, customers can shop without having to go through a lengthy transaction process. Shopping on social media removes any distractions and takes the shopper directly to the checkout tab. This seriously helps the consumer to stay focussed while shopping.
Wrapping It Up
With the ever-increasing popularity of social media and new trends emerging every now and then, people spend more time on social media than ever before.
This growth is a sure sign of a newfound way of shopping online – Social Commerce.
Many industries over the years have grown tremendously, like e-commerce. In the current scenario, e-commerce has expanded to sell a wide and growing range of products and services. It is increasing and functioning through many platforms – the latest of which is selling through social commerce platforms.
We hope this blog helped you understand the importance of social media and e-commerce as a vital combination for social shopping.